fairy tale

Double-Digit Legit! First 10 Amazon Reviews

It’s official! The Stone and the Song has reviews in the double digits! Not only that, but my work has now been compared to Narnia and Patrick Rothfuss. That’s two separate chronicles! Heady stuff.The Stone and the Song, coming Feb 21, 2015 (!)

No, but seriously, thank you so much to everyone who has bought, shared, read, and/or reviewed the story. You guys are amazing and you thrill me.

In celebration, I present this lovely word cloud crafted from the reviews themselves. Let them be thus immortalized as visual ephemera, as art made out of words discussing different art made from different words.

Ok, I’ll stop. Sorry. It’s been a kind of long week. If you want to get in on the fun, you can get your copy now or sign up for my email list to get a note when the paperback and audiobook forms come out.

Cheers!

—Ben

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Book Launch: Detailed Breakdown + Debrief

Kara Jorgensen, author of The Earl of Brass and The Winter Garden, asked about how I marketed The Stone and the Song during its recent launch. (For those just joining, this was my debut launch and hit the top 10k in Amazon paid rankings, selling nearly 100 copies in the first ten days with no budget and no pre-existing mailing list.)

My reply got way too long for comments, and I’ve been wanting to share this anyway in case it’s helpful to any other authors out there, so here it is.

Results

  • Nearly 100 sales in first 10 days
  • 4 days on the Top 20 Amazon Best Seller list in Fairy Tales
  • Broke the top 10k in Amazon paid rankings
  • Multiple five-star reviews on Amazon within first few days of release. (It appears a couple have since disappeared. I’m looking into this.)

Wave 1: The Big Facebook Bonanza

For this launch the announcements went in two waves. I announced the pre-order on Facebook, and a bunch of friends were really excited and shared the announcements and/or made announcements of their own. I probably had around 10-12 friends who shared/announced at least once, including 3-5 friends who went crazy and put it up once or twice a day or more for the first few days.

The Stone and the Song, coming Feb 21, 2015 (!)

I’ve lived in multiple cities and have always been working to become a professional author, so I had a pretty wide base of friends excited for me. I think the great cover and professional presentation helped push a lot of people into taking the book seriously and being genuinely intrigued or excited about it, not just casually happy for me, and the pre-order discount (99 cents) made it pretty low-commitment.

So people started ordering, which gave me an early surge in rankings and Hot New Releases, and I shared screenshots (on FB) to keep the excitement going and help legitimize the book as a serious endeavor, not just a “cool thing my friend did.” Then my crazy-cool friends shared those, etc. This first burst lasted 2-3 days, during which I got 50-60 pre-orders.

Wave 2: Building A Mailing List

A few days later, I launched my mailing list (more details here) with a broadcast to 420+ old friends and acquaintances. Of these about 60 bounced, and of the rest about half opened the note and 30-40 signed up for my mailing list. During the day or two after that email my total pre-orders went a little above 80, with a few more trickling in since then. By then I’d fallen far off in rankings, but this second The Stone & the Song hits Amazon Hot New Releases!surge pushed me back up into the Top 12k-15k in Amazon Paid (and top 15-25 in Fairy Tales, and Hot New Releases again) for a couple days.

Note: I’m not keeping the huge list. I may send one reminder, but otherwise I’m only emailing the people who actually opted in.

I was also fairly shameless about telling relevant friends and coworkers about my book, but (hopefully) without being too weird about it. It’s tricky riding the line between helping people find it if they’d be interested but not making them feel obligated or awkward if they’re not. Main thing there is to think from their perspective. I try not to spew my announcements to everyone, but to think about who might genuinely enjoy what I’ve got and let them know it exists.

Initial Follow-Up

My real goal from this launch is to get 25 Amazon reviews by March 7, two weeks after release. With over 85 sales, a ghost army of amazing supporters appearing from nowhere, and consistent messaging that this is the best way for readers to help me, I think that’s realistic. These reviews will harness the goodwill and momentum of the launch and put it in a lasting form that (I hope) will drive Amazon to start putting the book in also-bought lists and recommendation emails and convince new readers to buy it.

I contacted my shiny new mailing list with a last-chance reminder on the final day of pre-orders. Going forward I’m going to send an intro email describing some exciting upcoming projects and ideas, but mostly the goal is to figure out cool new ways to delight my list. I’ve got them preliminarily self-segmented into readers, writers, adventurers, enigmas, etc., along with asking who’s interested in what (updates, collaboration, friendly notes, experiments), and my philosophy is that the list is more for them than for me. More to come on that. Sign up here if you’re interested in joining in.

The book itself has an unobtrusive sign-up link on the copyright page and some pretty carefully-thought-out calls to action in the back, inviting people to sign up for my mailing list, support me on Patreon, or email me. It also has a sample of my next novel followed by links to where you can read it free for now and a reminder to sign up for the mailing list. The goal is to find those who liked my story enough to read it to the end, give them a taste of what else is available, provide an overabundance of fun and value, and get a way to stay in touch. I’m excited to see how this develops over the next couple weeks as my 80+ initial buyers get time to read and finish the story.

Lessons Learned

This was a test run and I’ve learned a lot. Knowing what I know now, I would have done it a little differently.

1. I’d just release directly (with a limited-time discount) instead of making a pre-order. I could have had readers leaving reviews on Amazon or sharing their thoughts about the story on social media throughout the launch week rather than just going on hearsay and product description.

2. I’d have been ready to send out the email as soon as momentum started dying down. I was still figuring out mailing lists and refining my contact list, and ended up having about a 2-3 day delay between the two big surges, and my sales rank dipped to 100k (and even, briefly, close to 200k). I think if I’d timed it better I could have had a sustained 10-20 sales/day for 5-6 days in a row. I don’t have details, but I get the impression that’s getting close to where Amazon’s algorithms would start picking it up a little more seriously and it might have started getting some organic sales and building on itself a bit.

3. I’d have contrived a way to keep up the engagement on FB through the day. I have a day job (and no smart phone) so wasn’t able to respond to peoples’ shares, encouragement, questions, etc. during the day. My bitlinks and my friends who were watching corroborrated that the action fell off around 11am. My wife and I have since realized that she can help keep things going from home while I’m at work :]

4. I’d have proofread a little more carefully. I ended up getting a little impatient and loading the final compile at 2am a day or two before deadline. It turned out there were still a few typos. Luckily I was able to fix some of these early on and upload the fix during the pre-order period. A hard lesson was that Amazon freezes the design 2-3 days before launch. I had a couple final adjustments to the manuscript that unfortunately didn’t make it to the pre-order customers even though I uploaded the changed version within minutes after Amazon unfroze the book. Not critical, and they can set their accounts to get the updated version, but it bothered the perfectionist in me.

5. I wish I had figured out a way to get a list of people who bought the book. It would make it really easy to express gratitude, remind people to leave reviews, check for interest in future releases, notify buyers about the changes in 4 above, etc. Anybody have a good way to do this?

It was all a ton of work and a ton of fun. I’m trying to mostly put it behind me and get back to work on actual writing now. This has more than ever driven home for me how good it will be to have a catalog of other books I can direct eager parties to.

Any ideas on things I could have done better? Questions or experiences of your own you’d like to share? Leave a comment! I’d love to hear from you.

Cheers!

—Ben

Back to Job One: Write More Words

My first book launch is (mostly) over. It was highly successful and highly educational, a crazy whirlwind of 18-hour days and emotional highs and strategy and enthusiasm and screenshots. Now it’s time to get back to the real work and joy of being a writer: writing.

Launch Highlights

The Stone and the Song: A Fairy TaleThe launch of The Stone and the Song was a test run in preparation for upcoming full-length novel launches. For a first release and a short work, I was surprised and pleased with how well it did:

  • Nearly 100 pre-orders
  • 4 days on the Top 20 Amazon Best Seller list in Fairy Tales
  • Broke the top 10k in Amazon paid rankings
  • Really lovely response in early customer reviews

Above all, I’m incredibly grateful for the massive enthusiasm shown by my friends, acquantances, long-lost friends, friends-of-friends, and new readers throughout this launch. I was blown away by all of your kind words, word-of-mouth, and eager purchases. Thank you to everyone who was involved!

Back to Work

Pre-order and launch was a really intense couple of weeks. I put in many hours beyond the day job working on final formatting, marketing copy, promotion, and infrastructure. I indulged in the urge to obsessively refresh my stats—hey, you only get one debut book launch, right?—and record and celebrate and angst and adjust things. I allowed myself to get fully sucked into the experience, and I learned a ton.

And then, like waking up, I realized all of it had been a week or two out of my life, and the Big Climactic Launch Day is actually the beginning of my book’s life in the world, not the end. I’ve stopped obsessively refreshing—it’s going to be a little while before Amazon recommendations and new organic sales start kicking in, even if that happens. And I’m ready to move on.

This was fun, but it’s all in the service of a bigger goal: a life spent writing. Now that the bulk of the work on Stone & Song is done, I’m finding it’s oddly pleasing to let it go and get back to business on the next big thing. Today’s goal is 1,000 words on Frobisher and, if I can swing it, uploading the next chunk of The Dream World Collective for free reading on Patreon. I really enjoy the strategy and the friends and the energy of a launch, but I love the writing.
Cheers!
Ben

Pre-Order The Stone and the Song!

The Stone and the Song is available for pre-order on Kindle. Pre-order by Feb. 21 to save 66% and get it for only $0.99. Click here to pre-order now!

Pre-order by 2/21/15 and get 66% off!

The Stone and the Song, coming Feb 21, 2015 (!)

In a world where words are power and magic is song, a voiceless girl must defeat the sorceress who betrayed her.

But soon she will find that the evil touches more lives than her own. A sculptor of near-living statues, a fakir with the power of sight, and a band of children chasing dreams in the desert all play their parts. And at the center of it all lies a heart of stone that may hold the secret of unending life.

The Stone and the Song is a story of betrayal and of sacrifice, of love and of dreams, of strength in weakness and life beyond death. Wrapped in lush imagery and poetic language, it is a tale that will draw you in again and again.

Pre-order it now!

The Big (Tiny) Amazon Self-Publishing Experiment Begins! (+ Cover Reveal!)

I just learned an important and slightly disappointing lesson about putting a book up for Amazon pre-order. Logical in retrospect, though. But I should back up.

I’m finishing up a couple novels and plan to self-publish them when the time comes. I’m looking forward to sharing the process of completing them, getting them ready, publishing them, and getting the word out. Thing is, they’re both major projects—150k and projected 120k words—and I’d kind of like to have a little experience with the basics of self-publishing so that I can put them up without wasting time on errors or inefficiencies, especially when it’s a time sink that would scale up with the length of the novel.

Recently I remembered a fairy tale I wrote a few years ago. It’s early work but it’s actually quite beautiful and the ending still brought me to tears when I re-read it, and it’s a story that’s worth getting out there. Thus was born the Big (Tiny) Amazon Self-Publishing Experiment. The story is around 30 pages long and in mostly finished form.

I realized if I can put aside my perfectionistic tendencies I could put on a pre-made cover, convert it with minimal editing, and publish it on Amazon within weeks or less with very little effort.

Big if.

I ended up ordering a pre-made cover and, while the designer was incredibly friendly and responsive and did a beautiful job adjusting the background image for me, it turns out I have pretty strong views on matters of design (and I like getting my hands dirty and testing different options out), and the “make a suggestion, wait a day, make a suggestion, wait a day” cycle was killing me.

So—don’t try this at home—I basically took the second or third version he gave me, completely edited out the title in GIMP, and did my own typography for the main title. Here’s the result. I’m pretty excited.

The Stone and the Song, coming Feb 21, 2015 (!)

The Stone and the Song, coming Feb 21, 2015 (!)

And the disappointing lesson about pre-orders? I decided to put the book up for pre-order to give me a chance to make a few final edits and complete post-production while already having a legit Amazon product page I could direct people to.

The way this works is that you enter your book information and upload a cover and a content file (either draft or final—mine was a draft because the whole point is that I’m finishing it up while pre-orders are open).

Then you pick a future release date and Amazon generates a deadline by which you have to upload the final copy, about 10 days before the release date. This deadline is all very scary and official and bold and red, especially because before your final submit you have to confirm that if you don’t get your final version in before the deadline, you’ll lose access to pre-orders for a whole year.

That’s pretty serious stakes for what started out as essentially a lark.

I decided I needed a kick in the butt to short-circuit the perfectionism and ship the book. So I gave myself a nervous-makingly short deadline of about a week and carved it into stone. That’s when I learned that it doesn’t actually put up the product page until you submit the final draft anyway. So the whole pre-order thing is kind of moot. Either I get a few days to finish post-production or I get a few extra days with a legit Amazon pre-order page, not both.

Lesson learned. And really that’s what the experiment was for all along.

Have you guys done anything like this? Anything I should be aware of going into it?

Cheers!

—Ben

Under the Moonlight Was Magic and Mystery

Ok, everyone. It’s time for the next big experiment.

I’m about to publish my first story on Amazon, just a short project to start getting a sense of how it works. I can’t wait to share what I learn with you. [UPDATE: The title is picked, the cover is done, and I’ve some got early findings on the process of posting to Amazon! Read more here.]

In the meantime, I’m trying to decide on a title and I’d love your input. (See survey below.)

The project is a fairy tale about a voiceless girl who has to defeat the sorceress who betrayed her – but how can she weave magic if she can’t sing? Enter a sculptor of near-living statues, a fakir with the power of sight, and a band of children chasing dreams in the desert. And at the center of it all, a heart of stone that may hold the secret of unending life. It’s a story of betrayal and of sacrifice, of love and of dreams.

Which title do you think fits best? Which would you be most interested in reading? Vote below or leave me a comment. Thanks! I’m so grateful to have wonderful readers like you along for this exciting ride!

[UPDATE: The survey is closed. The title of the story is The Stone and the Song, and I’m really excited about how the cover design turned out. See it here! Yay!]