Monthly Reviews

Complicated, Secret, Wildly Visionary

One of the tricky things about maintaining an Author Platform™ (if you’re me, which I am) is figuring out which things to talk about when. I’m a naturally shy person to start with, and quite a lot of what I’m working on is complicated, secret, or wildly visionary in ways that I’m not used to people understanding. But it’s actually probably just the sort of thing that’s worth sharing.

More to the point, I want to stay in touch with you. You’re really wonderful, interesting people, and I like hearing from you and letting you in on what I’m working on. I don’t want to go dark for months at a time. So I’m going to try an experiment, basically start using this blog for semi-regular informal brain dumps. Schemes in progress. Experiments. Failures and discoveries. Complications. Revolutions to instigate. That sort of thing.

And when my lizardy1 brain tells me nobody will like/get/care about the complicated/secret/wildly visionary stuff, here’s how I’m going to try to fight back.

Complicated Stuff: Trust you guys to (a) be smart and (b) self-select.

I find it harder than you’d think to write about what I’m interested in and trust the right people will find me. But if I can be bold and true, I believe there are people who will be interested, even if it’s more about tech brilliance or reimagining crowdfunding than about my next story.

And honestly, I’m learning some super-cool stuff these days. Granted, it’s stuff about how to build a new kind of hybrid-publisher-slash-book-lovefest and nifty “shortcuts” that will make my job really easy just as soon as I invest several hundred hours on the front end. But still super-cool.

Secret Stuff: Stop trying to fake people out.

An ongoing question I wrestle with is how much to reveal about (a) things that are in progress and (b) unexpected behind-the-scenes facts, like how easy it can be to get a high-ish rank in a small-ish category on Amazon. I think holding off on revealing in-progress stuff is fine; revealing half-done work is no fun for you and no use to me. But the other kind gets more insidious.

It turns out it’s pretty easy to give an inflated sense of my success or importance, in the hope that I can impress and excite you and get more people into what I’m doing. But that’s not cool. So I’m going to try to be pretty transparent about how things are actually going.

And the work in progress? I’m still figuring that out, but I’ll try to pull back the curtain as much as I can without ruining the experience for any of us. And maybe even have more spoilery bits available for those who don’t mind having magic tricks ruined, so to speak.

Wildly Visionary Stuff: Be less afraid.

When I hesitate to share big ideas for the future, it’s because I care a lot and I hope a lot and I don’t want people to think the vision is (i.e. I am) dumb. But the alternative is being either shallow (not sharing what I care about) or fake (pretending to care about other stuff). So that’s no good.

And the thing is, the wildly visionary bits are the really cool part. It’s sometimes hard to make it seem plausible to the outside world—I mean, if it were clearly plausible I’m not sure it would count as wildly visionary—and that can make it easy for people to not take the ideas seriously, but I’m going to practice not worrying about that. Some of the ideas won’t happen. That’s fine. But some of them will, and either way it’s still worth sharing the dream.

My secret hope: I’m not actually nearly wildly visionary enough, and getting you in on my schemes will make everything even more awesome.


1 Per autocorrect, ‘lizardy’ isn’t a word. See? We’re already learning together.

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Birthday Reflections + 6 Months as a Self-Published Author

I turned 32 on Friday and, as most things do, it got me thinking.

  1. I’m just a few years away from being twice as old as all the college freshmen.
  2. I’ve been married for over 20% of my life. (FTW! Best. Wife. Ever.)
  3. I’m a dad. Still not used to thinking of myself that way. The other day in church our pastor asked all the parents to raise their hands and it took me a second to realize I was a parent.
  4. It’s been six months since I self-published my first book. This one totally blew my mind. Since then my books have hit #1 Free in Humor and Top 10 Paid in Fairy Tales and we launched PintsAndProse.com and published 3 episodes of Hubris Towers and I’m on the verge of a brilliant new adventure with Clickworks Press. Wow. Six months. What can we do in five years?
  5. It seems I am now at a point in life where an hour and a half to hang out at Starbucks and write is an annual celebratory treat. (Cf. #3)
  6. We have another baby on the way! I’m really excited to meet her, and also worried about what this will mean for my capacity to build my writing career as I continue my regular career.
  7. I think I’m officially past the age threshold for most things being impressive due to the age at which I did them. Unless it’s stuff like becoming President, which I don’t really want to do.
  8. I really feel like I’m reaching the beginning of my prime. I’ve been hitting a new stride in life: more confident, making visible progress toward long-held goals, better established than I ever deserved. God has blessed me so richly that it’s honestly taking a lot of thought and strategizing just to figure out how to make the most of what I’ve been given.
  9. That said, I’m clearly at the front end of things. I don’t know what things will look like in 10 years, but it’s plausible to think that by then I’ll be writing full time and doing a lot to help others get more better stories into the world. I can’t wait to see it unfold.

All in all, I’m enjoying growing up. Yes, there are a lot of trade-offs. Yes, it’s way harder than it used to be to get stuff done. But I also find myself stepping up to the challenge. And my daughter is one of the most incredible people I know, and my day job has taken a real turn for the better, and my wife is a fountain of ever-flowing blessing and beauty, and my friends are delightful and challenging and brave and supportive, and I can drink coffee and tea and whiskey and eat at restaurants sometimes and support incredible groups like Kiva and Feed My Starving Children.

And I can have as many cookies as I want.

PS – An amazing, free, easy birthday present is reviews on my stories, especially Hubris Towers Episodes Two and Three. Reviews are a quick, permanent way to majorly increase my visibility on Amazon and other platforms. Thanks!

May in Review + June Goals

Hi friends! May completely snuck up on me. Between a series launch, a string of family visits, and a heavy workload at the day job, I seriously didn’t even notice we were in a new month until about the 10th. It was, frankly, unsettling. Nevertheless, May was full of exciting developments. Let’s take a look.

May Accomplishments

1. Hubris Towers series launch!

Hubris Towers

Seriously! Go check it out!

Bill and I published Episode 1 of our new comedy series. It’s so good! You should totally read it!

  • Reader response has been phenomenal, with almost unanimous 5-star reviews to date. Brilliant!
  • First-month ebook sales were a little lower than I expected, but should pick up as we release new episodes.
  • The paperback Pocket Edition was surprisingly popular. I expected to sell a few to die-hard fans, but we sold dozens of them. Maybe because it comes with a free Kindle copy on Amazon. (Boom! Marketed.)

2. My first free promo I made The Stone & the Song free for two weekends in May, and—wow! Suddenly I understand why people use free promos!

  • My book hit #1 Free in Fairy Tales on the first day of the promo and stayed there for the rest of the weekend!
  • Downloads in the first day more than doubled my first month’s sales, and over the course of the two weekends I ended up with hundreds of downloads.
  • This is the first time I’ve definitively broken out of the friends-of-friends sphere of readers, and also resulted in my first (5-star!) review from a total stranger.
  • The first weekend did about four times as well as the second, and I have no idea why. Let me know if you have any theories or have seen similar results.

3. First multi-platform release The Stone & the Song is my KDP Select guinea pig, but long-term I definitely want to build up a robust cross-platform audience. Hubris Towers was my first multi-platform release.

  • So far, Hubris Towers is available on Nook, Kobo, Google Play, and Amazon.
  • So far no real traction on the non-Amazon platforms. I’m curious to see how this develops as the series matures and gains momentum. Still pretty sure it’s worth it long-term.

4. Released 2 more sections of the Dream World Collective

5. Wrote about 8,000 words of Hubris Towers Episode 2. (Now with Russians!)

  • Planned release date is June 13. That’s so soon!
  • This is by far the fastest-paced large-scale project I’ve attempted to date, and I’m really excited to see how that helps us build momentum.
  • Sign up here to get a reminder when it comes out

6. The Clickworks Press catalog is expanding! I can’t say too much yet, but I’m getting ready to release the first Clickworks Press book I didn’t write.

  • This is a game-changer. My plan from the beginning has been to make Clickworks Press bigger than me. Bringing in new authors makes it a fundamentally different kind of endeavor, and I’m so excited to be bringing in brilliant talent this early on.
  • Short-term, this helps authors streamline their publishing experience, cross-promote, and get more exposure. It points readers to great new reading experiences. It helps Clickworks Press develop legitimacy, flexibility, and a robust catalog. Long-term, just wait and see. We’ve got some incredibly cool ideas in the pipeline.
  • I’m still thinking through the details of the business model and I’d love to hear what you would find cool and useful. Drop me a line at byfaroe@gmail.com if you’re interested in brainstorming or have some ideas for me.

June Goals

That was long, so I’m going to keep this quick.

  1. Release Hubris Towers Season 1, Episode 2.
  2. Write 1/4 to 1/2+ of Hubris Towers Episode 3.
  3. Release more sections of The Dream World Collective.
  4. [Stretch] Set up a weekly auto-delivery system that will give people happy stories in their inbox.
  5. Iron out the first-phase Clickworks Press model.
  6. Investigate the costs and mechanisms of a Clickworks Press website that can support my super-cool ideas.
  7. [Possibly] Write more of The Unaccountable Death of Derelict Frobisher. Frobisher is the crème de la crème of my writing endeavors (which is saying something). It will not do to neglect it much longer.

What’s new with all of you? Anything I can get excited about with you? Tell me!

Cheers! —Ben

March In Review + April Goals!

Happy Spring! I’m back after a delicious Easter weekend where my community friends had not one but two homemade feasts–Eggs Benedict brunch on Saturday and four-course lamb dinner on Sunday. Illnesses and complications notwithstanding, we took the time to get together, share delicious food, and enjoy the new life God has given us. It is good to live in community.

No, no. Goals. Post.

I also enjoyed a bit of a break from my blog-per-weekday challenge. But I missed you. It’s fun to be back.

Now, on to business. My March goals post turned out to be revolutionary. It gave me so much clarity and motivation. I’m definitely making this a regular practice.

March Goals + Accomplishments

  1. The Unaccountable Death of Derelict Frobisher – Wrote 7,555 words. Didn’t hit my minimum goal of 12,000.
  2. The Dream World Collective – Released 2 sections on Patreon. Reached minimum goal.
  3. The Stone and the Song – Completed initial design and received my first paperback proof from CreateSpace! The print quality was low enough that I’m going to try another service, but I’m happy to have a sample of their work and I consider this good progress toward my target. I knew going in that CS might not meet my standards, but I wanted to get a look at their work in person. Target goal was “Release paperback.” I count this as exceeded the minimum, didn’t hit the target.
  4. Hubris Towers – Sketched characters, setting, Season 1 overall arc, and an overview of all eight episodes of Season 1. And wrote 6,627 words of Episode 1! Stretch goal was to do all that planning plus write a “partial episode,” by which I meant 250-500 words. Massively exceeded my goals!
  5. Write a blog post every day. Done.

April Goals

  1. The Unaccountable Death of Derelict Frobisher – Current word count: 104,197
    • Minimum: Write 2,000 words
    • Target: Write 4,000 words
    • Stretch: Write 10,000 words
  2. The Dream World Collective
    • Minimum: Release 2 sections on Patreon
    • Target: Release 3 sections and overview remaining rewrites needed before launch
    • Stretch: Release 4 sections and overview
  3. The Stone and the Song
    • Minimum: Reformat for paperback POD through Lulu and order physical proof
    • Target: Release paperback
    • Stretch: Release paperback and audiobook
  4. Hubris Towers
    • Minimum: Finish Episode 1
    • Target: Finish Episode 1 and write 4,000 words of Episode 2
    • Stretch: Finish Episodes 1 and 2
  5. Author platform
    • Minimum: Two blog posts/week
    • Target: And announce Optional Fun Thing Alpha
    • Stretch: Fifteen blog posts in April
  6. Healthy, sustainable, balanced living
    • Minimum: Bike 20 minutes 5 days in April
    • Target: Bike 20 minutes 2 days each week
    • Stretch: Bike 20 minutes 3 days each week

If you want to get a mid-month progress update, plus friendly notes, early access, and exclusive deals, sign up for my email list.

I write fun, infrequent notes and work hard to make it something you’ll genuinely enjoy. Which seems to be working—so far my open and click rates are around triple the industry average, so people seem to be having fun.

No pressure, obviously. But I bet you’ll like it. (Here’s one I sent out recently, if you want an idea of what you’ll be getting.)

Subscribe Button Red Border 1

Cheers!

—Ben