One of the tricky things about maintaining an Author Platform™ (if you’re me, which I am) is figuring out which things to talk about when. I’m a naturally shy person to start with, and quite a lot of what I’m working on is complicated, secret, or wildly visionary in ways that I’m not used to people understanding. But it’s actually probably just the sort of thing that’s worth sharing.
More to the point, I want to stay in touch with you. You’re really wonderful, interesting people, and I like hearing from you and letting you in on what I’m working on. I don’t want to go dark for months at a time. So I’m going to try an experiment, basically start using this blog for semi-regular informal brain dumps. Schemes in progress. Experiments. Failures and discoveries. Complications. Revolutions to instigate. That sort of thing.
And when my lizardy1 brain tells me nobody will like/get/care about the complicated/secret/wildly visionary stuff, here’s how I’m going to try to fight back.
Complicated Stuff: Trust you guys to (a) be smart and (b) self-select.
I find it harder than you’d think to write about what I’m interested in and trust the right people will find me. But if I can be bold and true, I believe there are people who will be interested, even if it’s more about tech brilliance or reimagining crowdfunding than about my next story.
And honestly, I’m learning some super-cool stuff these days. Granted, it’s stuff about how to build a new kind of hybrid-publisher-slash-book-lovefest and nifty “shortcuts” that will make my job really easy just as soon as I invest several hundred hours on the front end. But still super-cool.
Secret Stuff: Stop trying to fake people out.
An ongoing question I wrestle with is how much to reveal about (a) things that are in progress and (b) unexpected behind-the-scenes facts, like how easy it can be to get a high-ish rank in a small-ish category on Amazon. I think holding off on revealing in-progress stuff is fine; revealing half-done work is no fun for you and no use to me. But the other kind gets more insidious.
It turns out it’s pretty easy to give an inflated sense of my success or importance, in the hope that I can impress and excite you and get more people into what I’m doing. But that’s not cool. So I’m going to try to be pretty transparent about how things are actually going.
And the work in progress? I’m still figuring that out, but I’ll try to pull back the curtain as much as I can without ruining the experience for any of us. And maybe even have more spoilery bits available for those who don’t mind having magic tricks ruined, so to speak.
Wildly Visionary Stuff: Be less afraid.
When I hesitate to share big ideas for the future, it’s because I care a lot and I hope a lot and I don’t want people to think the vision is (i.e. I am) dumb. But the alternative is being either shallow (not sharing what I care about) or fake (pretending to care about other stuff). So that’s no good.
And the thing is, the wildly visionary bits are the really cool part. It’s sometimes hard to make it seem plausible to the outside world—I mean, if it were clearly plausible I’m not sure it would count as wildly visionary—and that can make it easy for people to not take the ideas seriously, but I’m going to practice not worrying about that. Some of the ideas won’t happen. That’s fine. But some of them will, and either way it’s still worth sharing the dream.
My secret hope: I’m not actually nearly wildly visionary enough, and getting you in on my schemes will make everything even more awesome.
1 Per autocorrect, ‘lizardy’ isn’t a word. See? We’re already learning together.
Ben Y. Faroe 