Catching Your Reader’s Eye. Also Tapirs!

A writer wants to express how amazing her books are, but she can’t seem to pin down which details are the ones that will catch a new reader’s attention. Will she be able to overcome her misleading instincts, or will years of effort and emotion be wasted as her stories gather dust in endless obscurity?

Ok, so that was a prototype.

I just read a book by Libbie Hawker called Gotta Read It! – Five Simple Steps to a Fiction Pitch That Sells. I recommend it. It’s an inexpensive purchase and a quick read, and gave me good insight into what I currently find one of the trickiest parts of my job as an author: writing compelling product descriptions.

Baby tapir!

A couple quick takeaways (one of which is from her recent appearance on the Self Publishing Podcast, which also includes tapirs):

– Authors tend to write about what’s unique about their books, while it’s often more effective to show a reader how the book is like other books they’ve loved.

– Authors often try to summarize the plot and/or describe the awesome story world, which can do more to dilute the story than to promote it.

While the main substance is fairly familiar territory if you’re at all acquainted with how stories work, I found a lot of value in the simple and effective way it gets applied to writing product descriptions and the extremely practical, actionable steps. Plus Ms. Hawker just seems very fun and smart (in fact, she’d probably want me to call her Libbie), and she also writes historical fiction, much of it set in ancient Egypt. Can’t argue with that.

Through all this I also discovered Libbie Hawker’s blog, which has some great posts on the writing life and the publishing industry, from the perspective of a smart, frank, and funny successful full-time novelist.

Link: Gotta Read It! by Libbie Hawker

Cheers!

—Ben

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