1,000 True Fans in 150 Words

If you want to make a living from your art, you should be familiar with this.

1,000 True Fans: Artists can make a living by connecting with 1,000 true fans who spend $100/year on their creations. No need for runaway blockbuster success. Thanks, internet!

The Problem With 1,000 True Fans: But really, who’s going to spend $100 a year every year even on a favorite artist? And even if they did, how much of that money goes to the artist in practice?

5000 Fans: You can also do it with 5,000 fans who spend $20/year on you. And 5,000 still isn’t that many.

The Reality of Depending on True Fans: But it’s still pretty tricky to find and keep that many true fans.

The Case Against 1000 True Fans: Plus (as of 2008) not many people seem to be doing this successfully.

Write. Publish. Repeat.: But (as of 2014) these guys are and they can help you, too.

Cheers!

—Ben

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